CASE STUDY

Halo & Chain

A handcrafted brand needed a website that felt just as refined as its products. This project focused on creating a shopping experience that reflects the quality behind every piece.

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INDUSTRY

Handcrafted Jewelry

SERVICES

Design • Development • Technical SEO

PLATFORM

WordPress + WooCommerce + GA4

KEY FEATURES

Custom Orders • Analytics • Mobile-First

Project Overview

Halo & Chain is a handcrafted chainmail jewelry brand known for original designs and meticulous craftsmanship. As the business expanded, its website needed to better communicate the quality of the brand while making it easier for customers to browse collections, discover new pieces, and request custom commissions. The result is a custom WooCommerce website that elevates the brand, simplifies the customer journey, and provides a scalable foundation for future growth.

DESIGN STRATEGY

How the Project Took Shape

Rather than redesigning the website for appearance alone, every improvement supported a specific business goal. Together, these four priorities shaped the final result.

Goal

Create a website that reflects the quality, craftsmanship, and originality behind every handcrafted piece.

Our Approach

We established a cohesive visual system through refined typography, color scheme, premium photography, thoughtful spacing, and consistent layouts that communicate the same attention to detail found in the jewelry itself.

Goal

Make it easier for customers to discover products, compare options, and purchase with confidence.

Our Approach

We reorganized collections, simplified navigation, refined product pages, and streamlined the path to checkout to create a smoother shopping journey across every device.

Goal

Create a clear process for customers to request personalized chainmail jewelry.

Our Approach

We built a dedicated custom order workflow that guides customers through sharing inspiration, design ideas, and project details while giving the business a more organized inquiry process.

Goal

Create a website the business can own, manage, and expand without platform limitations.

Our Approach

We built the website on WordPress and WooCommerce with technical SEO, Google analytics, and a flexible content structure that makes it easy to manage products, publish content, and support future growth.

Bringing the Vision to Life

Strategy became reality through a collection of carefully crafted experiences that work together to strengthen the brand, simplify shopping, and support the business.

Mobile Shopping

Thumb-friendly navigation, streamlined layouts, and responsive product pages make shopping effortless on every screen size.

Custom Order Journey

A guided multi-step inquiry experience helps customers share inspiration, describe their vision, and submit complete project details with confidence.

Premium Product Pages

Large product galleries, detailed descriptions, customer reviews, and clear purchasing options help every handcrafted piece stand out.

Technical Foundation

Behind the scenes, technical SEO, structured analytics, optimized performance, and a scalable WordPress architecture provide a reliable foundation for long-term success.

The Final Result

The completed website gives Halo & Chain a stronger foundation for growth—combining measurable performance improvements, lower operating costs, and the flexibility to support the business for years to come.

Project Snapshot

Halo & Chain

A Refined Digital Storefront

Halo & Chain now has a website that reflects the quality of its products while providing complete ownership, greater flexibility, and a platform built to support the business as it grows.

A Better Shopping Experience

Customers can now browse collections, explore products, and complete purchases through a faster, more intuitive shopping experience across every device.

Simple Website Management
wordpress + woocommerce

The new website gives Halo & Chain the flexibility to easily launch new collections, publish content, add new features, and scale without platform limitations.

Technical SEO Foundation
97%

Achieved an average Lighthouse SEO score of 97/100 through optimized metadata, structured schema, descriptive image optimization, and a clear site architecture designed for long-term search visibility.

Google Analytics
Meaningful Customer Insights

More than 20 custom GA4 events now measure how customers browse, shop, buy product and submit custom orders, giving Halo & Chain meaningful insights for ongoing optimization.

Performance Scores
70%
89%

Across the website, Halo & Chain achieved an average Google PageSpeed score of 70 on mobile and 89 on desktop, delivering a faster, more responsive experience across devices.

Reduced Annual Platform Costs
Square plus – $588/year
WordPress – ~$75/year

Switching from Square Plus to WordPress reduced annual platform cost by approximtely 87% while giving Halo & Chain complete ownership of its website.

Lower ongoing costs free up more budget for inventory, marketing, and future improvements instead of recurring platform fees.

YOUR project

Let’s Build Your Next Website.

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